OpenAI launches Businesses in ChatGPT with Business Agents in beta

OpenAI announced Businesses in ChatGPT on November 10, 2026, introducing a beta Business Hub and sponsorable Business Agents that let eligible companies answer customer questions directly inside ChatGPT, according to OpenAI's announcement of Businesses in ChatGPT.

What's changing

• Businesses in ChatGPT launches in beta through a new Business Hub.
• OpenAI points to its 1.2 billion weekly ChatGPT users as the audience businesses can reach.
• Business Agents are live at launch only for eligible ecommerce and online-service businesses in the United States.
• Verified businesses get a checkmark and can edit their information, prices and stock through Business Hub.
• Usage insights such as mentions and website clicks appear only above aggregate thresholds, individual user conversations stay private.

What it means for AI builders

The launch opens a new agentic-commerce surface inside ChatGPT and gives OpenAI a fresh monetization channel. Sponsored Business Agent placements are labeled and tied into ChatGPT Ads, so businesses can pay for visibility alongside their verified profile. For teams building customer-facing AI agents, or evaluating ChatGPT as a sales and discovery channel, Business Hub offers a direct way to manage how a company appears and responds inside ChatGPT's conversations.

Availability and what's next

At launch, Business Agents are restricted to eligible ecommerce and online-service businesses in the United States, managed through the beta Business Hub. OpenAI says it plans to expand the program to more markets and business categories over time.

Sources

• Introducing Businesses in ChatGPT (OpenAI, November 10, 2026, official)

Written with AI assistance, strictly from the sources listed above. Before it went live, automated checks verified its dates, sources and every language edition.