Universal Music Group and ElevenLabs sign multi-year licensing and product agreement

Archive entry: this covers an event from September 10, 2026, and we published it on November 8, 2026. The details come from sources dated at the time and may have changed since.

On September 10, 2026, ElevenLabs and Universal Music Group (UMG) announced a multi-year agreement, which ElevenLabs described in its announcement on the ElevenLabs blog as its first agreement with a major label.

What was announced

• A multi-year licensing agreement and strategic collaboration, encompassing licensing and product development.
• A fan-facing, AI-powered music creation platform that ElevenLabs planned to launch, built on licensed music and artist participation.
• Planned fan features: remixes, mashups and reinterpretations of tracks from participating artists and songwriters, plus personalized vocal experiences.
• A platform distinct from ElevenLabs' existing music products, the ElevenMusic app and the Music API, and offered separately.

What it means for people building with AI

A major-label license brought ElevenLabs into licensed AI music, alongside Suno and Udio. At the time of the announcement the fan platform was only planned: ElevenLabs gave no launch date, and the existing ElevenMusic app and Music API were to stay separate from it. For anyone building on ElevenLabs audio, the announcement signaled a direction rather than a released feature.

What was not disclosed

No financial terms, artist names, territories or term length were disclosed. UMG Chairman and CEO Sir Lucian Grainge said the most exciting possibilities for AI and music are those that put artists, songwriters and fans at the center, and ElevenLabs cofounder and CEO Mati Staniszewski said AI opens up incredible possibilities for interacting with favorite music and artists.

Sources

• Universal Music Group and ElevenLabs announce multi-year strategic agreement (ElevenLabs, September 10, 2026, official)

Written with AI assistance, strictly from the sources listed above. Before it went live, automated checks verified its dates, sources and every language edition.