Adobe and Disney announce multi-year AI alliance via Firefly Foundry

Adobe and The Walt Disney Company announced a multi-year strategic alliance on November 9, 2026, at Adobe MAX in Miami Beach, naming Adobe as Disney's Official AI Innovation Partner. The deal gives Disney early access to Adobe Firefly, Firefly Foundry, Premiere, and Photoshop to build custom generative AI models trained only on its own intellectual property, according to the Adobe Newsroom announcement.

The details of the alliance

• Adobe was named Disney's Official AI Innovation Partner.
• Disney gets early access to Adobe Firefly, Firefly Foundry, Premiere, and Photoshop.
• Disney will use Firefly Foundry to build custom, private generative AI models trained only on its own characters, worlds, and visual styles.
• A sketch-to-image model will convert hand-drawn concept art into rendered 2D concept art for Walt Disney Imagineering.
• The alliance spans Walt Disney Imagineering, Walt Disney Studios' StudioLAB, ESPN/ESPN Edge, Disney Cruise Line, and Disney parks marketing.

What it means for AI builders

Disney said the custom models are meant to support artists rather than replace the creative process. A major entertainment company adopting a custom, IP-locked generative model program gives other enterprises and AI-tool vendors a concrete template to point to when pitching private, fine-tuned foundation models trained on proprietary content.

Availability

Adobe and Disney have not disclosed pricing or specific rollout dates for the new tools and custom models.

Sources

• Adobe and The Walt Disney Company Announce Multi-Year Strategic Alliance (Adobe Newsroom, November 9, 2026, official)

Written with AI assistance, strictly from the sources listed above. Before it went live, automated checks verified its dates, sources and every language edition.